All Projects
Mobile App · UX/UI · Case Study
TasteMe
Food Ordering Mobile App
T
Role
Lead Product Designer
Year
2023
Tools
Figma, Protopie, Maze
A seamless food ordering experience designed to delight users from browse to bite — with intuitive flows, personalized recommendations, and zero checkout friction.
The Problem
Users abandoned food ordering apps mid-flow due to complex navigation, confusing menus, and lengthy checkout processes.
The Solution
Redesigned the end-to-end ordering journey with a focus on speed — streamlined menu browsing, one-tap reorder, and a 3-step checkout.
The Outcome
Reduced checkout drop-off by 34% and increased average order value by 18% in usability testing.