About Me

Designing with purpose,
backed by research

I'm Ahmad Nawaz Ali — a Google Certified Principal UI/UX & Product Designer leading design for AI-powered healthcare products used by thousands of practitioners.

I hold a Bachelor's degree in Computer Science and currently lead UX at CureMD, designing AI-powered healthcare experiences for thousands of practitioners worldwide. My work spans healthcare EHR systems, SaaS dashboards, mobile apps, and enterprise platforms.

I combine behavioral psychology, data-driven research, and visual craft to build products that feel effortless — every interaction backed by real user insights and tested against measurable outcomes.

Lahore, Pakistan · Available for remote & on-site work
BS Computer Science
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Ahmad Nawaz Ali — Principal UI/UX Designer

Google Certified

UI/UX Designer

Design Philosophy

User-Centered

Good UX isn't just about aesthetics — it's about solving real problems. Every design decision starts with the user's needs, behaviors, and pain points.

Innovation-Driven

I integrate emerging technologies like AI, AR/VR, and voice interfaces to push design beyond convention and create experiences that feel ahead of their time.

Collaborative

Great products are built in cross-functional teams. I work in sprints, welcome feedback at every stage, and keep developers, stakeholders, and users in the loop.

Skills

User ResearchDesign ThinkingStoryboardingAccessibility (WCAG)Cross-Platform DesignCompetitive AnalysisHuman-Centered DesignUX Strategy & Product ThinkingWireframing & PrototypingDesign Systems & UI PatternsInformation Architecture (IA)Heuristic EvaluationUsability Testing/AuditHealthTech UX (EHR)Survey Design & AnalysisHi-Fi User Interface (UI) Design

Design & AI Tools

FigmaAdobe XDMiroBalsamiqInVisionPhotoshopIllustratorNotionChatGPTFigma MakeClaudePerplexity

My Design Process

01

Research & Discovery

Stakeholder interviews, competitive analysis, surveys, and usability testing to uncover real problems and opportunities.

02

Problem Definition & Ideation

Synthesize research into clear problem statements, user personas, and journey maps — then explore multiple solution directions.

03

Wireframing & Prototyping

Low-to-high fidelity wireframes and interactive prototypes to validate ideas quickly before committing to full design.

04

Testing & Iteration

Usability testing with real users, A/B testing, heatmaps, behavioral data analysis, and rapid iteration cycles.

05

Final Design & Handoff

Pixel-perfect UI, comprehensive design system documentation, and developer-ready Figma handoff with annotations.

Experience

Principal UI/UX Designer

Full-timeJul 2023 – Present

CureMD

  • Joined as a UI/UX Designer in 2023, promoted to Senior and now Principal UI/UX Designer — leading UX/UI for CureMD's flagship EHR SaaS product in close collaboration with clinicians, product managers, and developers.
  • Translated complex clinical workflows into intuitive, patient-centered experiences, improving task success rates by 40%.
  • Revamped the internal design system, reducing design-to-dev handoff time by 30% and boosting team efficiency.
  • Conducted usability testing and heuristic evaluations, identifying and resolving key friction points in critical user journeys.
Best Team Award 2024 — UXi Team
Learning Star Award

UI/UX Designer

Full-timeJun 2022 – Jun 2023

Intagleo Systems

  • Designed UX/UI across SaaS, digital signage, enterprise software, embedded systems, BPO, and employee management platforms — delivering wireframes, prototypes, and hi-fi UI in Figma with a consistent design language.
  • Conducted UX research, usability testing, and heuristic audits, increasing overall user satisfaction and onboarding retention by 25%.

Creative Designer & UI/UX Designer

Full-timeApr 2021 – Jun 2022

Epullon

  • Designed marketing platforms, landing pages, and web app interfaces to improve conversion rates and user engagement.
  • Developed digital marketing assets and supported product design with responsive, mobile-first interfaces.
  • Streamlined collaboration between design, marketing, and development, accelerating delivery timelines by 20%.

Creative Designer & UI/UX Designer

FreelanceDec 2019 – Mar 2021

Self-Employed

  • Delivered UX/UI solutions for a diverse range of clients across healthcare, SaaS, and e-commerce.
  • Designed landing pages, websites, and mobile apps using Figma and Adobe XD.
  • Conducted competitive analysis and usability testing, resulting in improved user flows and higher retention for clients.

Web Designer & Developer

InternshipNov 2017 – Jul 2018

Pixiders

  • Built front-end interfaces with HTML, CSS, and JavaScript, and contributed to backend systems using MySQL, PHP, and CodeIgniter — the technical foundation behind how closely I still work with engineering today.

Recognition

Best Team Award 2024 — UXi Team

Recognized at CureMD for outstanding collaboration and design impact across the UX team.

Learning Star Award

Recognized at CureMD for continuous growth and learning on the job.

Education & Certifications

Bachelor of Science in Computer Science

The Superior University, Lahore — foundation in software engineering, HCI, and data structures that informs every design decision I make.

Google UX Design Professional Certificate

Google / Coursera

7-course program covering the full design process from empathy to testing

UX Management: Strategy and Tactics

Interaction Design Foundation

Human-Computer Interaction: Foundations of UX Design

Interaction Design Foundation

Design Thinking: The Ultimate Guide

Interaction Design Foundation

Mobile UX Design: The Beginner's Guide

Interaction Design Foundation

Journey Mapping

Interaction Design Foundation

Design for the 21st Century with Don Norman

Interaction Design Foundation

User Experience: The Beginner's Guide

Interaction Design Foundation

Want to work together or just say hello?

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