Aligning pixels…
About Me
Designing with purpose,
backed by research
I'm Ahmad Nawaz Ali — a Google Certified Principal UI/UX & Product Designer leading design for AI-powered healthcare products used by thousands of practitioners.
I hold a Bachelor's degree in Computer Science and currently lead UX at CureMD, designing AI-powered healthcare experiences for thousands of practitioners worldwide. My work spans healthcare EHR systems, SaaS dashboards, mobile apps, and enterprise platforms.
I combine behavioral psychology, data-driven research, and visual craft to build products that feel effortless — every interaction backed by real user insights and tested against measurable outcomes.
Lahore, Pakistan · Available for remote & on-site work
BS Computer Science
Principal UI/UX Designer
Google Certified · CureMD
Design Philosophy
User-Centered
Good UX isn't just about aesthetics — it's about solving real problems. Every design decision starts with the user's needs, behaviors, and pain points.
Innovation-Driven
I integrate emerging technologies like AI, AR/VR, and voice interfaces to push design beyond convention and create experiences that feel ahead of their time.
Collaborative
Great products are built in cross-functional teams. I work in sprints, welcome feedback at every stage, and keep developers, stakeholders, and users in the loop.
Skills
User ResearchDesign ThinkingStoryboardingAccessibility (WCAG)Cross-Platform DesignCompetitive AnalysisHuman-Centered DesignUX Strategy & Product ThinkingWireframing & PrototypingDesign Systems & UI PatternsInformation Architecture (IA)Heuristic EvaluationUsability Testing/AuditHealthTech UX (EHR)Survey Design & AnalysisHi-Fi User Interface (UI) Design
Design & AI Tools
My Design Process
01
Research & Discovery
Stakeholder interviews, competitive analysis, surveys, and usability testing to uncover real problems and opportunities.
02
Problem Definition & Ideation
Synthesize research into clear problem statements, user personas, and journey maps — then explore multiple solution directions.
03
Wireframing & Prototyping
Low-to-high fidelity wireframes and interactive prototypes to validate ideas quickly before committing to full design.
04
Testing & Iteration
Usability testing with real users, A/B testing, heatmaps, behavioral data analysis, and rapid iteration cycles.
05
Final Design & Handoff
Pixel-perfect UI, comprehensive design system documentation, and developer-ready Figma handoff with annotations.
Experience
Principal UI/UX Designer
Full-timeJul 2023 – Present
CureMD
- Joined as a UI/UX Designer in 2023, promoted to Senior and now Principal UI/UX Designer — leading UX/UI for CureMD's flagship EHR SaaS product in close collaboration with clinicians, product managers, and developers.
- Translated complex clinical workflows into intuitive, patient-centered experiences, improving task success rates by 40%.
- Revamped the internal design system, reducing design-to-dev handoff time by 30% and boosting team efficiency.
- Conducted usability testing and heuristic evaluations, identifying and resolving key friction points in critical user journeys.
Best Team Award 2024 — UXi Team
Learning Star Award
UI/UX Designer
Full-timeJun 2022 – Jun 2023
Intagleo Systems
- Designed UX/UI across SaaS, digital signage, enterprise software, embedded systems, BPO, and employee management platforms — delivering wireframes, prototypes, and hi-fi UI in Figma with a consistent design language.
- Conducted UX research, usability testing, and heuristic audits, increasing overall user satisfaction and onboarding retention by 25%.
Creative Designer & UI/UX Designer
Full-timeApr 2021 – Jun 2022
Epullon
- Designed marketing platforms, landing pages, and web app interfaces to improve conversion rates and user engagement.
- Developed digital marketing assets and supported product design with responsive, mobile-first interfaces.
- Streamlined collaboration between design, marketing, and development, accelerating delivery timelines by 20%.
Creative Designer & UI/UX Designer
FreelanceDec 2019 – Mar 2021
Self-Employed
- Delivered UX/UI solutions for a diverse range of clients across healthcare, SaaS, and e-commerce.
- Designed landing pages, websites, and mobile apps using Figma and Adobe XD.
- Conducted competitive analysis and usability testing, resulting in improved user flows and higher retention for clients.
Web Designer & Developer
InternshipNov 2017 – Jul 2018
Pixiders
- Built front-end interfaces with HTML, CSS, and JavaScript, and contributed to backend systems using MySQL, PHP, and CodeIgniter — the technical foundation behind how closely I still work with engineering today.
Recognition
Best Team Award 2024 — UXi Team
Recognized at CureMD for outstanding collaboration and design impact across the UX team.
Learning Star Award
Recognized at CureMD for continuous growth and learning on the job.
Education & Certifications
Bachelor of Science in Computer Science
The Superior University, Lahore — foundation in software engineering, HCI, and data structures that informs every design decision I make.
Google UX Design Professional Certificate
Google / Coursera
7-course program covering the full design process from empathy to testing
UX Management: Strategy and Tactics
Interaction Design Foundation
Human-Computer Interaction: Foundations of UX Design
Interaction Design Foundation
Design Thinking: The Ultimate Guide
Interaction Design Foundation
Mobile UX Design: The Beginner's Guide
Interaction Design Foundation
Journey Mapping
Interaction Design Foundation
Design for the 21st Century with Don Norman
Interaction Design Foundation
User Experience: The Beginner's Guide
Interaction Design Foundation
Want to work together or just say hello?
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